About BellaMoon

Learn more about the BellaMoon story and why we believe passionately that - we are meant to be together.

My story

"The story of BellaMoon® began when my daughter Bella was born. Typical of many breastfed babies, she was feeding on demand every 2 hours or so. I was exhausted.

In order to manage my exhaustion, yet to continue to nurture my baby, I researched how other mothers coped. I discovered the universal lateral breastfeeding position - an instinctually protective and naturally bonding position - which is practised by millions of mothers around the world to nurture and rest. However, despite the enormous benefits of this position, it can give rise to discomfort in mothers when lying in the one position feeding for hours on end. I also wanted to ensure that my baby was always protectively located right next to me within the adult bed. So, I created BellaMoon, a multi-functional breastfeeding bed, which is designed around this wonderful lateral breastfeeding position. BellaMoon provides comfort to mother’s neck, shoulders, back and hips whilst creating an awareness of baby position, and allowing Mum and baby to nurture and rest day or night.”

bellamoon irene breen

About Irene Breen

Irene Breen is the founder and visionary of BellaMoon. She graduated from Queen’s University Belfast in 2002 and 2006 with a Bachelors in Architecture and an Executive MBA in 2017. Irene lives in a small village in Co. Down, Northern Ireland with her husband, daughter and beloved dog.

BellaMoon has currently won numerous awards and support during its journey so far.

student entrepreneur award
santander universities
invest northern ireland

What BellaMoon Mums have to say

“I felt that my baby and I were so comfortable and supported. It was soft enough, yet firm enough to support him”

Emma and her baby boy

“I really felt incredibly supported. Baby was comfortable, breastfed normally and it helped baby to position himself without me holding on to him. I was able to use my normal side-lying position with the added bonus of feeling well-supported. Would definitely purchase and recommend for supportive feeding.”

Sophie and her baby boy

“I love the removable wedge - it was so comfortable.  Plus I liked the option to remove it too for extra close snuggles.”

 Sarah and her baby boy

"Baby was extremely content and was able to take his time feeding. The mothers support is extremely comfortable. It made me feel cocooned.  I also injured my coccyx during delivery so it gave me great support whilst feeding."

Lucy and her baby girl

“I love that there are multiple features in the one product – otherwise I would be buying these separately. Very comfortable for Mum and baby very happy!”

Catherine and her baby girl

“It is so lovely to feel relaxed when breastfeeding on my side instead of my neck and shoulders being in pain. Very easy to set up and use.”

Karen and her baby girl

“I love the design, it really improved my ability to feed on my side - I was able to feed easily and I was much more relaxed and comfortable when doing so.”

Teresa and her baby girl

“I love the baby pod for me in particular, having a barrier between baby and I when my wife is breastfeeding on her side makes me happier about night-time feeding.”

Martin, Rebecca and their baby boy

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