"The story of BellaMoon® began when my daughter Bella was born. Typical of many breastfed babies, she was feeding on demand every 2 hours or so day and night, and she would not settle in her cot or crib.
In order to cope with the intensity of breastfeeding, I researched how other mothers coped. I discovered the universal lateral breastfeeding position - an instinctually protective and naturally bonding position - which is practised by millions of mothers around the world to nurture and rest. However, despite the enormous benefits of this position, it can give rise to discomfort when lying in the one position feeding continuously.
So, I created BellaMoon, a multi-functional breastfeeding bed, which is designed around this wonderful lateral breastfeeding position. BellaMoon Full Moon allows Mothers and babies to side by side with the added benefit of intense comfort to mother’s neck, shoulders, back and hips - where I found most uncomfortable during feeding. Both the Full Moon and Half Moon benefit from the presence of a soft yet structural removable wedge - this is a key feature I felt very strongly about from the outset - it creates an awareness of babys position. The outer edge of the baby wedge also helps prevent baby from rolling out of bed.
After designing BellaMoon, I created and used the early prototypes with my little girl Bella - we both loved it.
This is where the story of BellaMoon began. 2.5 years later with a huge amount of research, design, development and testing, it was ready to launch...
About the Founder
Irene is the founder and visionary of BellaMoon. She graduated from Queen’s University Belfast in 2002 and 2006 with a Bachelors in Architecture and an Executive MBA in 2017. Irene lives in a small village in Co. Down, Northern Ireland with her little family.
BellaMoon has currently won numerous awards and support during its journey so far, including winner of the National UK Winner of the Santander Universities Entrepreneurship competition, and finalist in the Best New Product category of the Mums and Tots Awards.
What BellaMoon Mums have to say
“I felt that my baby and I were so comfortable and supported. It was soft enough, yet firm enough to support him”
Emma and her baby boy
“I really felt incredibly supported. Baby was comfortable, breastfed normally and it helped baby to position himself without me holding on to him. I was able to use my normal side-lying position with the added bonus of feeling well-supported. Would definitely purchase and recommend for supportive feeding.”
Sophie and her baby boy
“I love the removable wedge - it was so comfortable. Plus I liked the option to remove it too for extra close snuggles.”
Sarah and her baby boy
"Baby was extremely content and was able to take his time feeding. The mothers support is extremely comfortable. It made me feel cocooned. I also injured my coccyx during delivery so it gave me great support whilst feeding."
Lucy and her baby girl
“I love that there are multiple features in the one product – otherwise I would be buying these separately. Very comfortable for Mum and baby very happy!”
Catherine and her baby girl
“It is so lovely to feel relaxed when breastfeeding on my side instead of my neck and shoulders being in pain. Very easy to set up and use.”
Karen and her baby girl
“I love the design, it really improved my ability to feed on my side - I was able to feed easily and I was much more relaxed and comfortable when doing so.”
Teresa and her baby girl
“I love the baby pod for me in particular, having a barrier between baby and I when my wife is breastfeeding on her side makes me happier about night-time feeding.”
Martin, Rebecca and their baby boy